Platinum
The most prestigious and durable precious metal for fine jewelry, naturally white and hypoallergenic.
Definition
Platinum is a naturally white precious metal that is denser and rarer than gold. In jewelry, it is typically 95% pure (950 platinum), making it the highest-purity metal option for rings. Platinum is extremely durable — it does not yellow, wear away, or corrode. When scratched, platinum displaces rather than loses metal, so it retains its mass over decades of wear.
Why It Matters for Ring Design
Platinum's white color will never fade or need rhodium plating (unlike white gold). It is hypoallergenic, making it ideal for sensitive skin. Its density makes it heavier and more expensive than gold — typically 40–50% more per gram at similar market conditions.
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